Taking us on a trip down memory lane, Medicom teams up with cereal brand Kellogg’s to craft its latest
BE@RBRICK figurine in the form of the much-loved puppet
Sooty. Shaped to the Japanese brand’s iconic pot-bellied friend, this limited-edition 400% sized character is complete with its signature moving joints along with the four-pawed friend’s – who served as the breakfast brand’s mascot in 1973 – contrasting ears.
- BE@RBRICK x Kellogg's 400% figure
- 100% plastic
- Sooty the Bear design, limited edition, moving joints
- Height 28cm
- Wipe with a clean, dry cloth
- Made in Japan