Never Fully Dressed

Meet fun-loving brand Never Fully Dressed. Its clothes burst with bold colours, captivating prints and abstract art. Founded by Lucy Aylen, Never Fully Dressed clothing was first manufactured in an attic and sold at markets across London. These days, it offers a delicious slice of the vibrant world of independent fashion, while moving towards a more sustainable vision. The brand is carrying out an increasing number of processes here in the UK and its recent line makes use of more natural and biodegradable fabrics.

Browse through Never Fully Dressed's cosy knitwear or floaty styles and you'll be transported to a world where nothing is ordinary. Discover spirited designs that brighten your day-to-day, and get ready to feel like you're stepping into Soho when you put on these pieces.

Although Never Fully Dressed is a relatively new brand, it has already achieved cult status. Liven up your street style with printed pieces or embrace playful layering with a pair of wide-leg pants and an organic-cotton top. Never Fully Dressed has even created dog jackets and baby bibs, so children and pets can also join in with enjoying the standout aesthetic.