Never Fully Dressed Women

Embrace your sassy side with our Never Fully Dressed collection. The brand's founder, Lucy Aylen, began her fashion journey selling samples at London's iconic Portobello and Spitalfields markets. Since then, she's set up shop in Essex and taken Never Fully Dressed worldwide. Browse our range of the designer's latest pieces, all created with fun in mind.

Never Fully Dressed is best known for its bold fabrics, which feature in-house artwork and head-turning designs thoughtfully sourced from local print studios. Its abstract graphics adopt a vintage aesthetic - just like the retro gems you'd find at flea markets. The label's characterful dresses command attention thanks to their vibrant patterns and cheerful colour palettes. These are ideal for adding a wow factor to special occasions (or making a big impression when you pop to the shops). If you're looking for cosier options, a Never Fully Dressed jumper should do the trick. You can wear the subtler modern knits with coordinating jogging bottoms, or purposefully clash with another pattern.

If you're searching for confidence-boosting garments that will help you stand out from the crowd, discover our Never Fully Dressed selection. Explore vivid dresses, colourful tops and embellished pants from the British ladies clothing brand at Selfridges.