Autumn, winter and beyond

What to wear today, tomorrow and in 10 years’ time

Words: Thea Bichard. Images: Sean Thomas

We’re used to the full fanfare of a packed-out fashion month semaphoring an array of autumn/winter trends a whole season in advance. Then, six months later, we reap what the runways sowed. For AW20, forecasts were a little skewed, to say the least – the collections arriving now were designed with no inkling that the world would change quite so drastically in the intervening months. But there’s one thing that designers did get spot on: we’re continuing to cleave ourselves apart from one-season-only trends and pieces you might ditch after only a few wears – that’s just not our style in 2020.

AREA - Striped turtleneck jumper dress (coming soon)

More and more, we’re enjoying how pieces might slide over into the next season (and the next, and the next). At Selfridges, our Project Earth initiative is interrogating how we shop and exploring a more sustainable way forward for fashion. Instead of wiping the slate clean for AW20, we’re drawing on styles with staying power, reviving old habits, rewriting rules just a little and holding onto the feelings that our clothes have brought us over the past few hunkered-down months – comfort, cocooning and calm.

Usher in autumn

One understated star of the show this season is the LBD (that’s ‘L’ for long, by the way). Sleek ribbing, earth-conscious recycled-polyester yarn and the simply slashed cuffs and neckline of Bevza’s version make it the archetype. It sums up the less-is-more mood of AW20 – what our Stylist Vincent Levy summed up as “the comfort and confidence to be found in minimalism”. With fleeting trends stripped away and the focus shifting to longevity, there’s plenty of room to find your foundation and dress it up, play it down, do as you please.

AREA - Striped turtleneck jumper dress (coming soon)


As we look to the future, we want to purchase garments that will incorporate seamlessly into our existing wardrobes as well as our daily lives. It doesn’t mean we can’t still get excited about fashion; we are just more conscientious.

– Molly Donovan, Selfridges Lead Womenswear Stylist

Speaking of doing as you please – why on earth was ‘comfort’ ever a dirty word for dedicated followers of fashion? After getting quite attached to loungewear in recent months – and knowing that brisk mornings will always circle back around – we’re eager for the familiarity of a knit (with a few unfamiliar new additions). Embrace Ottolinger’s gnawed cable jumper, be embraced by The Row’s tactile tasseled poncho, wade into winter in AREA’s oversized, subtly encrusted turtleneck and layer up with Nanushka’s fuzzy cardigan. These are all pieces that you’ll come to treasure when the cold nights start drawing in.

Futureproof your style

 ISABEL MARANT - Contrast-trim knitted hoody (coming soon) and Ajali quilted leather gilet
 ISABEL MARANT - Contrast-trim knitted hoody (coming soon) and Ajali quilted leather gilet / ACNE STUDIOS - Itty Cinz pleated satin skirt / BOTTEGA VENETA - Leather Chelsea boots

While we’re at it (‘it’ being a more mindful approach to getting dressed), we may as well have a bit of fun, right? Our stylists took a leaf from grunge’s book to coax out some nonconformity. There’s every reason to pull on your carefully pleated Acne Studios skirt with a hardy pair of boots (only, make them Bottega) or mix up Missoni’s spangled midis with a Dries Van Noten vest and heavy-soled loafers, rather than your usual heels. Don’t just save your star-of-the-show coat for the odd evening out, either – take it with you on a brisk trudge through the park. Go on, rewrite a few rules…

Ready to style it out?

Book a virtual styling appointment with our experts. During your video call our team show you a specially curated edit of styles from the new season, helping you to discover the key pieces set to be your future wardrobe favourites. 


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