Menswear pop-ups at Selfridges London

From exclusive trainer launches to the low-down on the latest drops, discover our in-store menswear pop-ups at Selfridges London. To make sure you never miss a thing, follow @TheYellowDrop on Instagram.

HUGO pop-up

When: 4 November to 17 November

Where: Menswear on 1

Big news: our latest menswear pop-up has been announced and taking centre stage is the latest collection from HUGO. Setting up shop in Selfridges London, the selection is packed full of versatile and comfy streetwear styles in a primarily monochrome palette with lashings of HUGO’s signature red and logo to match. Head to Menswear on 1 to bag a piece for yourself.

Moose Knuckles exclusive pop-up

When: From 21 October to 17 November

Where: The designer street room, Mens on 1

This month sees the launch of a brand new – and very exclusive – pop-up from Canadian luxury lifestyle brand, Moose Knuckles. The Selfridges favourite, which opened its doors at our London store on 21 October, will be one of only seven global homes to a series of capsule collections designed under the theme of each deadly sin. An entirely exclusive collection, Envy, is comprised of signature products including puffers, parkas and tees for both men and women and will be ready for you to get your hands on - exclusively – at Selfridges London from 21 October.