No more covering up the issue: Selfridges has launched world’s first garment covers made from recycled plastic bottles

Did you know that it takes 700 years for a plastic bottle to break down naturally? Plastic bottles are the biggest offenders when it comes to plastic pollution – and this is something we’ve been tackling at Selfridges since 2011 with our Project Ocean campaign (as well as removing all plastic water bottles and straws from our Foodhalls and restaurants, we’ve also banned microbeads and squalene (shark liver oil) in our Beauty Halls). 

Next on our hit list: garment covers

We have partnered with Jutexpo (the world’s leading eco-friendly reusable bag company) which recycles plastic bottles into fabric. This fabric is then turned into our super-chic Selfridges garment covers (the small is made from seven, the medium eight and the large twelve plastic bottles).

Exciting stuff, right?

When you next buy a suit, dress or coat from us in store or online, we’ll give you one of these garment covers to keep your clothes in tip-top condition. We’ve worked out that in the first six months of the partnership, more than 222,000 plastic bottles will be turned into garment covers. Of course, there’s still a long way to go – with 10 billion plastic bottles being sent to landfill every year in the UK alone – but it all helps, right?