Feast your eyes on our new Eye See campaign – a glimpse into the multifaceted world of eyewear and beyond. Celebrating the launch of our brand-new sunglasses and optical destination at Selfridges London (opening at the end of July 2018), we’re showcasing this season’s most eye-catching frames and taking a look at the world through a new lens. Here’s looking at you…


Eye spy with my little eye...

Our favourite sunglasses brands

Keep your eyes peeled

Le Specs black sunglasses / Gentle Monster red sunglasses (coming soon) / Becca Jewellery earrings

Fresh Eyes podcast

Have you ever wondered how prosthetic eyes are made? Or what it takes to become a champion chess boxer (where board games meet boxing gloves)? Well, now you have.

In this new podcast series, Fresh Eyes, created as part of our Eye See campaign, you’ll hear from offbeat individuals and extraordinary enthusiasts – all offering eye-opening stories and an alternative lens through which to see the world. 

Look out!

At the end of July, we’ll unveil the UK’s largest single-space destination for eyewear on G at Selfridges London. That's over 4,000 square foot of eye candy, with a whopping 2,000 pairs of sunglasses and optical glasses. Discover the coolest names in frames, including new-to-Selfridges labels Blake Kuwahara and Thierry Lasry, as well as fashion favourites Gentle Monster, Linda Farrow and Loewe. Plus, add some style to your next sight test with our new state-of-the-art opticians services.