Art-lovers, this TV is for you.
Samsung’s new
The Frame is not just an Ultra HD TV with excellent image quality, when switched off, it becomes a work of art on your wall – literally. With an array of art, photography and even custom frame bezels to suit every mood and style, this design goes beyond entertainment and becomes an expression of you, a creative finishing touch to your home décor.
Matte DisplayWatching a midnight drama or a dramatic artwork? Luckily, The Frame’s state-of-the-art, glare-free TV display absorbs reflections – so even in bright light, you’ll be watching the drama, not yourself.
Adaptive Sensors (Brightness & Motion)Two built-in sensors automatically turn the screen into artwork when you’re nearby, and adjust the screen’s brightness while you’re there – so you can see art the way it was meant to be seen.
Dual LED (with Wide Viewing Angle)True-to-life picture, no matter where you sit. Samsung's innovative Dual LED TV technology balances warm and cool tones on the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast – from any angle in your room.