The most personalised foundation, ever
It’s a big claim but well deserved by UOMA for its revolutionary Say What?! Foundation, which recognises that diversity goes beyond shade availability. In fact, different skin tones have unique skin concerns, which is why the new brand has identified six skin colour groups that share similar characteristics and needs. For example, the Brown Sugar range has been specifically formulated to reduce inflammation and minimise pores – both are common concerns for melanin-rich darker skin tones. You know that ride-or-die friend who knows you inside out and always has your back? This genius foundation is the make-up equivalent of her. Plus, the weightless formula makes it perfect for balmy summer nights. UOMA, we salute you.