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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

484 results

484 results

  1. AHOOD BEAUTY

    Matte Eyeliner 1.2ml

    1. Price:$215.00
    2 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Matte Eyeliner 1.2mlAHOOD BEAUTY: Matte Eyeliner 1.2ml
  2. BYOMA

    Hydrating Serum 40ml

    1. Price:$135.00
    BYOMA: Hydrating Serum 40mlBYOMA: Hydrating Serum 40ml
  3. THE WHITE COMPANY

    Advent Calendar 2026 Worth over £336

    1. Price:$1,820.00
    Gift set saving
    THE WHITE COMPANY: Advent Calendar 2026 Worth over £336THE WHITE COMPANY: Advent Calendar 2026 Worth over £336
  4. HOURGLASS

    The Bestsellers Set Worth £309

    1. Price:$2,650.00
    Exclusive to Selfridges
    HOURGLASS: The Bestsellers Set Worth £309HOURGLASS: The Bestsellers Set Worth £309
  5. SOL DE JANEIRO

    Sol Many Options Gift Set Worth £225

    1. Price:$1,420.00
    Exclusive to Selfridges
    SOL DE JANEIRO: Sol Many Options Gift Set Worth £225SOL DE JANEIRO: Sol Many Options Gift Set Worth £225
  6. HUDA BEAUTY

    Easy Bake Duo Loose Powder 2 x 6.5g

    1. Price:£34.00
    2 Colours
    HUDA BEAUTY: Easy Bake Duo Loose Powder 2 x 6.5gHUDA BEAUTY: Easy Bake Duo Loose Powder 2 x 6.5g
  7. PRADA: Monochrome Soft Matte Refillable Lipstick 3.8gPRADA: Monochrome Soft Matte Refillable Lipstick 3.8g
  8. LA MER

    Crème De La Mer Hydration Gift Set Worth £400

    1. Price:$3,100.00
    Gift set saving
    LA MER: Crème De La Mer Hydration Gift Set Worth £400LA MER: Crème De La Mer Hydration Gift Set Worth £400
  9. MAISON FRANCIS KURKDJIAN

    Oud Velvet Mood Extrait De Parfum 70ml

    1. Price:$3,400.00
    MAISON FRANCIS KURKDJIAN: Oud Velvet Mood Extrait De Parfum 70mlMAISON FRANCIS KURKDJIAN: Oud Velvet Mood Extrait De Parfum 70ml
  10. SOL DE JANEIRO

    Livin'A Vida Cheirosa Set Worth £55

    1. Price:$370.00
    SOL DE JANEIRO: Livin'A Vida Cheirosa Set Worth £55SOL DE JANEIRO: Livin'A Vida Cheirosa Set Worth £55
  11. ELEMIS

    Men's Daily Trio Worth £98

    1. Price:$620.00
    Gift set saving
    ELEMIS: Men's Daily Trio Worth £98ELEMIS: Men's Daily Trio Worth £98
  12. BOADICEA THE VICTORIOUS

    Violet Sapphire Supercharged Eau de Parfum 100ml

    1. Price:$9,400.00
    BOADICEA THE VICTORIOUS: Violet Sapphire Supercharged Eau de Parfum 100mlBOADICEA THE VICTORIOUS: Violet Sapphire Supercharged Eau de Parfum 100ml
  13. LA MER

    Moisturising Soft Cream Hydration Gift Set Worth £400

    1. Price:$3,100.00
    Gift set saving
    LA MER: Moisturising Soft Cream Hydration Gift Set Worth £400LA MER: Moisturising Soft Cream Hydration Gift Set Worth £400
  14. CREED: Iris Debonair Eau De Parfum 100mlCREED: Iris Debonair Eau De Parfum 100ml
  15. VALENTINO BEAUTY

    Vendetta Donna Eau De Parfum 90ml

    1. Price:$1,390.00
    VALENTINO BEAUTY: Vendetta Donna Eau De Parfum 90mlVALENTINO BEAUTY: Vendetta Donna Eau De Parfum 90ml
  16. SLIP

    Skinny Silk Scrunchies Tree Ornament

    1. Price:$240.00
    Limited edition
    SLIP: Skinny Silk Scrunchies Tree OrnamentSLIP: Skinny Silk Scrunchies Tree Ornament
  17. PENHALIGONS

    Halfeti Christmas Cracker Gift Set

    1. Price:$425.00
    PENHALIGONS: Halfeti Christmas Cracker Gift SetPENHALIGONS: Halfeti Christmas Cracker Gift Set
  18. BIODANCE: Pore Perfecting Collagen Peptide Cream 50mlBIODANCE: Pore Perfecting Collagen Peptide Cream 50ml
  19. PHLUR: Vanilla Canyon Eau De Parfum 50mlPHLUR: Vanilla Canyon Eau De Parfum 50ml
  20. AROMATICA

    Rosemary Scalp Scrub 165g

    1. Price:$170.00
    AROMATICA: Rosemary Scalp Scrub 165gAROMATICA: Rosemary Scalp Scrub 165g
  21. RODIAL

    At-Home Facial Edit Worth £82

    1. Price:$370.00
    Gift set saving
    RODIAL: At-Home Facial Edit Worth £82RODIAL: At-Home Facial Edit Worth £82
  22. GUERLAIN

    L’Heure Bleue Eau de Parfum 100ml

    1. Price:$1,410.00
    Gift with purchase
    GUERLAIN: L’Heure Bleue Eau de Parfum 100mlGUERLAIN: L’Heure Bleue Eau de Parfum 100ml
  23. SLIP

    Skinny Silk Scrunchies Tree Ornament

    1. Price:$240.00
    Limited edition
    SLIP: Skinny Silk Scrunchies Tree OrnamentSLIP: Skinny Silk Scrunchies Tree Ornament
  24. LA MER

    Rejuvenating Anti-Ageing Skincare Gift Set Worth £420

    1. Price:$3,100.00
    Gift set saving
    LA MER: Rejuvenating Anti-Ageing Skincare Gift Set Worth £420LA MER: Rejuvenating Anti-Ageing Skincare Gift Set Worth £420
  25. SLIP

    Lottie Silk Sleepover Set

    1. Price:$820.00
    SLIP: Lottie Silk Sleepover SetSLIP: Lottie Silk Sleepover Set
  26. MAISON FRANCIS KURKDJIAN

    Oud Velvet Mood Extrait De Parfum 35ml

    1. Price:$2,250.00
    MAISON FRANCIS KURKDJIAN: Oud Velvet Mood Extrait De Parfum 35mlMAISON FRANCIS KURKDJIAN: Oud Velvet Mood Extrait De Parfum 35ml
  27. MORPHE

    Complexion Peptide Bronzing Serum 18ml

    1. Price:$180.00
    9 Colours
    MORPHE: Complexion Peptide Bronzing Serum 18mlMORPHE: Complexion Peptide Bronzing Serum 18ml
  28. MORPHE: Seek Your Fortune Eyeshadow Trio 3.3gMORPHE: Seek Your Fortune Eyeshadow Trio 3.3g
  29. SOL DE JANEIRO

    Rosa & Shine Duo Worth £32

    1. Price:$240.00
    SOL DE JANEIRO: Rosa & Shine Duo Worth £32SOL DE JANEIRO: Rosa & Shine Duo Worth £32
  30. EX NIHILO

    Demon Dancer Eau De Parfum 100ml

    1. Price:$2,500.00
    EX NIHILO: Demon Dancer Eau De Parfum 100mlEX NIHILO: Demon Dancer Eau De Parfum 100ml
  31. TOM FORD

    Runway Liquid Lip Matte 6g

    1. Price:$465.00
    14 Colours
    TOM FORD: Runway Liquid Lip Matte 6gTOM FORD: Runway Liquid Lip Matte 6g
  32. MORPHE

    Shapelifter Micro Contour Sitck 1.45g

    1. Price:$115.00
    3 Colours
    MORPHE: Shapelifter Micro Contour Sitck 1.45gMORPHE: Shapelifter Micro Contour Sitck 1.45g
  33. MAC: Kajal Excess Longwear Smoky Eye Liner 1.2gMAC: Kajal Excess Longwear Smoky Eye Liner 1.2g
  34. LA MER

    Best Sellers Skincare Gift Set Worth £222

    1. Price:$1,660.00
    Gift set saving
    LA MER: Best Sellers Skincare Gift Set Worth £222LA MER: Best Sellers Skincare Gift Set Worth £222
  35. LAURA MERCIER

    Blush Colour Infusion Duo 5g

    1. Price:$325.00
    11 Colours
    LAURA MERCIER: Blush Colour Infusion Duo 5gLAURA MERCIER: Blush Colour Infusion Duo 5g
  36. ELEMIS

    The Ultimate Getaway Collection Worth £180

    1. Price:$1,040.00
    Gift set saving
    ELEMIS: The Ultimate Getaway Collection Worth £180ELEMIS: The Ultimate Getaway Collection Worth £180
  37. ELEMIS

    The Marine Ritual Set Worth £240

    1. Price:$1,610.00
    Exclusive to Selfridges
    ELEMIS: The Marine Ritual Set Worth £240ELEMIS: The Marine Ritual Set Worth £240
  38. LOEWE: Aura White Magnolia Eau de Parfum 50mlLOEWE: Aura White Magnolia Eau de Parfum 50ml
  39. PENHALIGONS

    Endymion Concentré Eau de Parfum 100ml

    1. Price:$1,700.00
    PENHALIGONS: Endymion Concentré Eau de Parfum 100mlPENHALIGONS: Endymion Concentré Eau de Parfum 100ml
  40. VAN CLEEF & ARPELS

    Les Classiques Tsar Eau de Toilette 100ml

    1. Price:$2,150.00
    VAN CLEEF & ARPELS: Les Classiques Tsar Eau de Toilette 100mlVAN CLEEF & ARPELS: Les Classiques Tsar Eau de Toilette 100ml
  41. HUDA BEAUTY

    Easy Bake Pressed Powder 2.0 8.5g

    1. Price:£32.00
    2 Colours
    HUDA BEAUTY: Easy Bake Pressed Powder 2.0 8.5gHUDA BEAUTY: Easy Bake Pressed Powder 2.0 8.5g
  42. PENHALIGONS

    Endymion Eau de Cologne 100ml

    1. Price:$1,370.00
    PENHALIGONS: Endymion Eau de Cologne 100mlPENHALIGONS: Endymion Eau de Cologne 100ml
  43. SOL DE JANEIRO: Cheirosa 68 Milky Leave-In Conditioner 60mlSOL DE JANEIRO: Cheirosa 68 Milky Leave-In Conditioner 60ml
  44. LE LABO

    Rose 31 Eau de Parfum Travel Tube Refills 3x10ml

    1. Price:$1,310.00
    Reselfridges refill
    LE LABO: Rose 31 Eau de Parfum Travel Tube Refills 3x10mlLE LABO: Rose 31 Eau de Parfum Travel Tube Refills 3x10ml
  45. TATCHA

    Moisturising Trio Dewy Glow Set Worth £119

    1. Price:$900.00
    Exclusive to Selfridges
    TATCHA: Moisturising Trio Dewy Glow Set Worth £119TATCHA: Moisturising Trio Dewy Glow Set Worth £119
  46. GIORGIO ARMANI

    I Will Eau De Parfum 60ml

    1. Price:$830.00
    GIORGIO ARMANI: I Will Eau De Parfum 60mlGIORGIO ARMANI: I Will Eau De Parfum 60ml
  47. PENHALIGONS

    Elisabethan Rose Eau de Parfum 100ml

    1. Price:$1,700.00
    PENHALIGONS: Elisabethan Rose Eau de Parfum 100mlPENHALIGONS: Elisabethan Rose Eau de Parfum 100ml
  48. MORPHE

    Shapelifter Micro Brightening Stick 1.45g

    1. Price:$115.00
    5 Colours
    MORPHE: Shapelifter Micro Brightening Stick 1.45gMORPHE: Shapelifter Micro Brightening Stick 1.45g
  49. TATCHA

    Clear Pores, Smooth Skin Set Worth £95

    1. Price:$670.00
    Gift set saving
    TATCHA: Clear Pores, Smooth Skin Set Worth £95TATCHA: Clear Pores, Smooth Skin Set Worth £95
  50. RODIAL

    12 Days of Rodial Glow Worth £316

    1. Price:$1,230.00
    Gift set saving
    RODIAL: 12 Days of Rodial Glow Worth £316RODIAL: 12 Days of Rodial Glow Worth £316
  51. GHD: Chronos Hair Straightener Festive Gift SetGHD: Chronos Hair Straightener Festive Gift Set
  52. LA MER

    The Concentrate 50ml

    1. Price:$5,250.00
    LA MER: The Concentrate 50mlLA MER: The Concentrate 50ml
  53. FIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 59.2gFIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 59.2g
  54. ANASTASIA BEVERLY HILLS

    Frozen & Fuller-Looking Brow Duo

    1. Price:$285.00
    3 Colours
    ANASTASIA BEVERLY HILLS: Frozen & Fuller-Looking Brow DuoANASTASIA BEVERLY HILLS: Frozen & Fuller-Looking Brow Duo
  55. PHLUR: Vanilla Canyon Eau de Parfum 15mlPHLUR: Vanilla Canyon Eau de Parfum 15ml
  56. SLIP: Large Silk Scrunchies Christmas CrackerSLIP: Large Silk Scrunchies Christmas Cracker
  57. GHD: Duet Blowdry 2-in-1 Hair Dryer Brush Gift SetGHD: Duet Blowdry 2-in-1 Hair Dryer Brush Gift Set
  58. THE MERCHANT OF VENICE

    Eternal Sunrise Eau de Parfum 100ml

    1. Price:£350.00
    THE MERCHANT OF VENICE: Eternal Sunrise Eau de Parfum 100mlTHE MERCHANT OF VENICE: Eternal Sunrise Eau de Parfum 100ml
  59. 111SKIN

    Repair Sunscreen SPF50+ 15ml

    1. Price:$285.00
    111SKIN: Repair Sunscreen SPF50+ 15ml111SKIN: Repair Sunscreen SPF50+ 15ml
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