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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

484 results

484 results

  1. MORPHE: Vision Of Splendor Eyeshadow Trio 3.3gMORPHE: Vision Of Splendor Eyeshadow Trio 3.3g
  2. LA PRAIRIE

    Swiss Pristine Cream 50ml

    1. Price:$2,150.00
    LA PRAIRIE: Swiss Pristine Cream 50mlLA PRAIRIE: Swiss Pristine Cream 50ml
  3. GHD: Duet Style 2-in-1 Hot Air Styler Festive Gift SetGHD: Duet Style 2-in-1 Hot Air Styler Festive Gift Set
  4. GUERLAIN: L'Homme Ideal I'Intense Eau de Parfum 50mlGUERLAIN: L'Homme Ideal I'Intense Eau de Parfum 50ml
  5. PENHALIGONS

    Halfeti Small Gift Set

    1. Price:$1,280.00
    PENHALIGONS: Halfeti Small Gift SetPENHALIGONS: Halfeti Small Gift Set
  6. GHD: Gold Hair Straightener Gift SetGHD: Gold Hair Straightener Gift Set
  7. KAYALI

    Yum Pistachio Lip Balm 15g

    1. Price:$220.00
    KAYALI: Yum Pistachio Lip Balm 15gKAYALI: Yum Pistachio Lip Balm 15g
  8. AHOOD BEAUTY

    Prime Glow Hydrate 3-In-1 Mist 80ml

    1. Price:$270.00
    Exclusive to Selfridges
    AHOOD BEAUTY: Prime Glow Hydrate 3-In-1 Mist 80mlAHOOD BEAUTY: Prime Glow Hydrate 3-In-1 Mist 80ml
  9. GHD: Speed Ionic Hair Dryer Festive Gift SetGHD: Speed Ionic Hair Dryer Festive Gift Set
  10. CELIMAX: Pore+Dark Spot Brightening Cream 35mlCELIMAX: Pore+Dark Spot Brightening Cream 35ml
  11. LASHIFY: The High-Class Wing Gossamer® Lash BundleLASHIFY: The High-Class Wing Gossamer® Lash Bundle
  12. TATCHA

    Discovery Ritual Worth £85

    1. Price:$560.00
    Gift set saving
    TATCHA: Discovery Ritual Worth £85TATCHA: Discovery Ritual Worth £85
  13. CHANEL: COCO MADEMOISELLE CRUSH ABSOLU Ambery – Intense 50mlCHANEL: COCO MADEMOISELLE CRUSH ABSOLU Ambery – Intense 50ml
  14. KAYALI

    Yum Marshmallow Lip Balm 15g

    1. Price:$220.00
    KAYALI: Yum Marshmallow Lip Balm 15gKAYALI: Yum Marshmallow Lip Balm 15g
  15. SISLEY: Sisleÿa Marie-Victoire de Bascher Gift Set Worth £621.50SISLEY: Sisleÿa Marie-Victoire de Bascher Gift Set Worth £621.50
  16. LA PRAIRIE

    Swiss Pristine Serum 30ml

    1. Price:$2,500.00
    LA PRAIRIE: Swiss Pristine Serum 30mlLA PRAIRIE: Swiss Pristine Serum 30ml
  17. RODIAL

    Dragons Blood Sculpt Edit Worth £86

    1. Price:$370.00
    Gift set saving
    RODIAL: Dragons Blood Sculpt Edit Worth £86RODIAL: Dragons Blood Sculpt Edit Worth £86
  18. PENHALIGONS

    Luna Christmas Cracker Mini Gift Set

    1. Price:$360.00
    PENHALIGONS: Luna Christmas Cracker Mini Gift SetPENHALIGONS: Luna Christmas Cracker Mini Gift Set
  19. LOEWE: Field Diary Eau de Parfum 100mlLOEWE: Field Diary Eau de Parfum 100ml
  20. ELEMIS

    The Power Of Pro-Collagen Set Worth £451

    1. Price:$2,450.00
    Gift set saving
    ELEMIS: The Power Of Pro-Collagen Set Worth £451ELEMIS: The Power Of Pro-Collagen Set Worth £451
  21. PHLUR

    Mini Perfume Set 4 x 7ml

    1. Price:$560.00
    PHLUR: Mini Perfume Set 4 x 7mlPHLUR: Mini Perfume Set 4 x 7ml
  22. AHOOD BEAUTY

    Eye Pencil 1.2g

    1. Price:$205.00
    2 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Eye Pencil 1.2gAHOOD BEAUTY: Eye Pencil 1.2g
  23. GUERLAIN

    Orchidée Impériale The Longevity Concentrate 30ml

    1. Price:$4,400.00
    Gift with purchase
    GUERLAIN: Orchidée Impériale The Longevity Concentrate 30mlGUERLAIN: Orchidée Impériale The Longevity Concentrate 30ml
  24. SLIP

    Large Silk Scrunchies Christmas Cracker

    1. Price:$420.00
    Limited edition
    SLIP: Large Silk Scrunchies Christmas CrackerSLIP: Large Silk Scrunchies Christmas Cracker
  25. CAUDALIE

    Kiss & Glow Duo Gift Set Worth £27

    1. Price:$190.00
    Gift set saving
    CAUDALIE: Kiss & Glow Duo Gift Set Worth £27CAUDALIE: Kiss & Glow Duo Gift Set Worth £27
  26. CAUDALIE

    Anti-Hair Loss Serum 50ml

    1. Price:$350.00
    CAUDALIE: Anti-Hair Loss Serum 50mlCAUDALIE: Anti-Hair Loss Serum 50ml
  27. VALENTINO BEAUTY

    Vendetta Uomo Eau De Parfum 90ml

    1. Price:$1,060.00
    VALENTINO BEAUTY: Vendetta Uomo Eau De Parfum 90mlVALENTINO BEAUTY: Vendetta Uomo Eau De Parfum 90ml
  28. DRUNK ELEPHANT

    Hydrate And Nourish Set

    1. Price:$230.00
    DRUNK ELEPHANT: Hydrate And Nourish SetDRUNK ELEPHANT: Hydrate And Nourish Set
  29. AHOOD BEAUTY

    Matte Liquid Lipstick 8ml

    1. Price:$195.00
    5 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Matte Liquid Lipstick 8mlAHOOD BEAUTY: Matte Liquid Lipstick 8ml
  30. DR JART+

    K-Mask Hydration Week Kit

    1. Price:$285.00
    DR JART+: K-Mask Hydration Week KitDR JART+: K-Mask Hydration Week Kit
  31. LOEWE: Sweet Woodland Eau de Parfum 100mlLOEWE: Sweet Woodland Eau de Parfum 100ml
  32. MORPHE: Custom Blends 12-Piece Face & Eye Brush SetMORPHE: Custom Blends 12-Piece Face & Eye Brush Set
  33. LA MER

    Day & Night Skincare Routine Gift Set Worth £355

    1. Price:$2,800.00
    Gift set saving
    LA MER: Day & Night Skincare Routine Gift Set Worth £355LA MER: Day & Night Skincare Routine Gift Set Worth £355
  34. SOL DE JANEIRO: Lifted BumBums & Spritis Gift Set Worth £80SOL DE JANEIRO: Lifted BumBums & Spritis Gift Set Worth £80
  35. HERMES: Ginseng Biloba Eau de Parfum Refill 200mlHERMES: Ginseng Biloba Eau de Parfum Refill 200ml
  36. LA MER

    The Concentrate 30ml

    1. Price:$3,600.00
    LA MER: The Concentrate 30mlLA MER: The Concentrate 30ml
  37. GUERLAIN

    Orchidée Impériale The Longevity Concentrate Refill 30ml

    1. Price:$3,750.00
    Gift with purchase
    GUERLAIN: Orchidée Impériale The Longevity Concentrate Refill 30mlGUERLAIN: Orchidée Impériale The Longevity Concentrate Refill 30ml
  38. LOEWE: Verdant Grove Eau de Parfum 100mlLOEWE: Verdant Grove Eau de Parfum 100ml
  39. AROMATICA: Rosemary Scalp Scaling Shampoo 400mlAROMATICA: Rosemary Scalp Scaling Shampoo 400ml
  40. CAUDALIE

    Thé des Vignes Body Care Duo Worth £28

    1. Price:$145.00
    Gift set saving
    CAUDALIE: Thé des Vignes Body Care Duo Worth £28CAUDALIE: Thé des Vignes Body Care Duo Worth £28
  41. 39BC: Vol 1. Alexandria Discovery Set39BC: Vol 1. Alexandria Discovery Set
  42. AHOOD BEAUTY

    B10 Brush

    1. Price:$140.00
    Exclusive to Selfridges
    AHOOD BEAUTY: B10 BrushAHOOD BEAUTY: B10 Brush
  43. EREDI ZUCCA

    Ventuno Eau de Parfum 100ml

    1. Price:$2,400.00
    Exclusive to Selfridges
    EREDI ZUCCA: Ventuno Eau de Parfum 100mlEREDI ZUCCA: Ventuno Eau de Parfum 100ml
  44. ELEMIS

    The Unwind Edit Worth £235

    1. Price:$1,470.00
    Gift set saving
    ELEMIS: The Unwind Edit Worth £235ELEMIS: The Unwind Edit Worth £235
  45. PENHALIGONS

    Halfeti Body & Hand Cream 30ml

    1. Price:$180.00
    PENHALIGONS: Halfeti Body & Hand Cream 30mlPENHALIGONS: Halfeti Body & Hand Cream 30ml
  46. CELIMAX: The Vita-A Retinal Shot Tightening Dual Cream 50mlCELIMAX: The Vita-A Retinal Shot Tightening Dual Cream 50ml
  47. THAMEEN: Red Riviere Limited-Edition Extrait de Parfum 100mlTHAMEEN: Red Riviere Limited-Edition Extrait de Parfum 100ml
  48. PENHALIGONS

    Luna Gift Set

    1. Price:$1,990.00
    PENHALIGONS: Luna Gift SetPENHALIGONS: Luna Gift Set
  49. LANEIGE

    JuicePop Box Lip Tint 45g

    1. Price:$190.00
    LANEIGE: JuicePop Box Lip Tint 45gLANEIGE: JuicePop Box Lip Tint 45g
  50. HERMES: Ginseng Biloba Eau de Parfum 100mlHERMES: Ginseng Biloba Eau de Parfum 100ml
  51. ACQUA DI PARMA

    Cedro Eau de Parfum 180ml

    1. Price:£327.00
    ACQUA DI PARMA: Cedro Eau de Parfum 180mlACQUA DI PARMA: Cedro Eau de Parfum 180ml
  52. SISLEY: Marie-Victoire de Bascher Black Rose Gift Set Worth £341.87SISLEY: Marie-Victoire de Bascher Black Rose Gift Set Worth £341.87
  53. LAURA MERCIER

    Caviar Stick Eye Shadow Matte 1.64g

    1. Price:$275.00
    2 Colours
    LAURA MERCIER: Caviar Stick Eye Shadow Matte 1.64gLAURA MERCIER: Caviar Stick Eye Shadow Matte 1.64g
  54. RODIAL

    Salmon DNA Edit Worth £125

    1. Price:$1,040.00
    Gift set saving
    RODIAL: Salmon DNA Edit Worth £125RODIAL: Salmon DNA Edit Worth £125
  55. CELIMAX: The Vita-A Retinol Shot Tightening Serum 30mlCELIMAX: The Vita-A Retinol Shot Tightening Serum 30ml
  56. REFY

    Lip Sculpt 0.32g

    1. Price:$170.00
    REFY: Lip Sculpt 0.32gREFY: Lip Sculpt 0.32g
  57. CAUDALIE

    Glow Best Sellers Set Worth £60

    1. Price:$340.00
    Gift set saving
    CAUDALIE: Glow Best Sellers Set Worth £60CAUDALIE: Glow Best Sellers Set Worth £60
  58. THIS WORKS

    Seventh Heaven Gift Set

    1. Price:$155.00
    THIS WORKS: Seventh Heaven Gift SetTHIS WORKS: Seventh Heaven Gift Set
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