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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

486 results

486 results

  1. BRUNAE BODY

    Protective Lotion Spf 50 150ml

    1. Price:$36.50
    Exclusive to Selfridges
    BRUNAE BODY: Protective Lotion Spf 50 150mlBRUNAE BODY: Protective Lotion Spf 50 150ml
  2. KAYALI: Yum Marshmallow Body Cream 240gKAYALI: Yum Marshmallow Body Cream 240g
  3. PRADA: Compulsion Eau De Parfum 100mlPRADA: Compulsion Eau De Parfum 100ml
  4. TATCHA

    Glow & Go Essentials Set Worth £59

    1. Price:$57.00
    Gift set saving
    TATCHA: Glow & Go Essentials Set Worth £59TATCHA: Glow & Go Essentials Set Worth £59
  5. PENHALIGONS: The Coveted Duchess Rose Eau De Parfum Intense 75mlPENHALIGONS: The Coveted Duchess Rose Eau De Parfum Intense 75ml
  6. SLIP

    Noelle Festive-Print Silk Sleep Mask

    1. Price:$89.00
    Limited edition
    SLIP: Noelle Festive-Print Silk Sleep MaskSLIP: Noelle Festive-Print Silk Sleep Mask
  7. PENHALIGONS: Endymion Concentré Eau de Parfum 100mlPENHALIGONS: Endymion Concentré Eau de Parfum 100ml
  8. PENHALIGONS

    Halfeti Body & Hand Cream 30ml

    1. Price:$23.00
    PENHALIGONS: Halfeti Body & Hand Cream 30mlPENHALIGONS: Halfeti Body & Hand Cream 30ml
  9. TATCHA

    AM/PM Moisture Duo Worth £157

    1. Price:$143.00
    Gift set saving
    TATCHA: AM/PM Moisture Duo Worth £157TATCHA: AM/PM Moisture Duo Worth £157
  10. PENHALIGONS

    Artemisia Eau de Parfum 100ml

    1. Price:$220.00
    PENHALIGONS: Artemisia Eau de Parfum 100mlPENHALIGONS: Artemisia Eau de Parfum 100ml
  11. BALMAIN BEAUTY

    Destin de Balmain Parfum 50ml

    1. Price:$139.00
    BALMAIN BEAUTY: Destin de Balmain Parfum 50mlBALMAIN BEAUTY: Destin de Balmain Parfum 50ml
  12. EX NIHILO

    Demon Dancer Eau De Parfum 50ml

    1. Price:$220.00
    EX NIHILO: Demon Dancer Eau De Parfum 50mlEX NIHILO: Demon Dancer Eau De Parfum 50ml
  13. CHANEL: COCO MADEMOISELLE CRUSH ABSOLU Limited Edition Eau de Parfum 100mlCHANEL: COCO MADEMOISELLE CRUSH ABSOLU Limited Edition Eau de Parfum 100ml
  14. PENHALIGONS: Miniature Collection for Him Gift Set 5 x 5mlPENHALIGONS: Miniature Collection for Him Gift Set 5 x 5ml
  15. BALENCIAGA BEAUTY

    Amber Crush Extrait de Parfum 15ml

    1. Price:$67.00
    Exclusive to Selfridges
    BALENCIAGA BEAUTY: Amber Crush Extrait de Parfum 15mlBALENCIAGA BEAUTY: Amber Crush Extrait de Parfum 15ml
  16. BALMAIN BEAUTY

    Destin de Balmain Parfum 30ml

    1. Price:$97.00
    BALMAIN BEAUTY: Destin de Balmain Parfum 30mlBALMAIN BEAUTY: Destin de Balmain Parfum 30ml
  17. FIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 226gFIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 226g
  18. SLIP

    Skinny Silk Scrunchies Tree Ornament

    1. Price:$30.50
    Limited edition
    SLIP: Skinny Silk Scrunchies Tree OrnamentSLIP: Skinny Silk Scrunchies Tree Ornament
  19. 39BC: Vol 1. Alexandria Discovery Set39BC: Vol 1. Alexandria Discovery Set
  20. YVES SAINT LAURENT

    Skin Affair Cushion Foundation Refill 14g

    1. Price:$46.00
    31 Colours
    YVES SAINT LAURENT: Skin Affair Cushion Foundation Refill 14gYVES SAINT LAURENT: Skin Affair Cushion Foundation Refill 14g
  21. HERMES

    Rouge Hermès Limited-Edition Matte Lipstick 3.5g

    1. Price:$86.00
    Limited edition
    HERMES: Rouge Hermès Limited-Edition Matte Lipstick 3.5gHERMES: Rouge Hermès Limited-Edition Matte Lipstick 3.5g
  22. OLAPLEX

    Shapeset Hairspray 245ml

    1. Price:$39.00
    OLAPLEX: Shapeset Hairspray 245mlOLAPLEX: Shapeset Hairspray 245ml
  23. FENTY BEAUTY

    Midnight Diamonds Gloss Bomb Universal Lip Luminizer 9ml

    1. Price:$24.50
    Exclusive to Selfridges
    FENTY BEAUTY: Midnight Diamonds Gloss Bomb Universal Lip Luminizer 9mlFENTY BEAUTY: Midnight Diamonds Gloss Bomb Universal Lip Luminizer 9ml
  24. BOADICEA THE VICTORIOUS

    Violet Sapphire Supercharged Eau de Parfum 100ml

    1. Price:$1,205.00
    BOADICEA THE VICTORIOUS: Violet Sapphire Supercharged Eau de Parfum 100mlBOADICEA THE VICTORIOUS: Violet Sapphire Supercharged Eau de Parfum 100ml
  25. AROMATICA: Rosemary Salt Scrub Shampoo 300gAROMATICA: Rosemary Salt Scrub Shampoo 300g
  26. CAUDALIE: Vinohydra Hydrating Routine Set 75mlCAUDALIE: Vinohydra Hydrating Routine Set 75ml
  27. RODIAL: The Banana Collection Worth £131RODIAL: The Banana Collection Worth £131
  28. BALMAIN BEAUTY

    Destin de Balmain Parfum 100ml

    1. Price:$176.00
    BALMAIN BEAUTY: Destin de Balmain Parfum 100mlBALMAIN BEAUTY: Destin de Balmain Parfum 100ml
  29. BYREDO: Future Memories Eau de Parfum 100mlBYREDO: Future Memories Eau de Parfum 100ml
  30. BOBBI BROWN

    Desert Dreamer Molten Metal Shadow Stick 15g

    1. Price:$36.00
    Limited edition
    BOBBI BROWN: Desert Dreamer Molten Metal Shadow Stick 15gBOBBI BROWN: Desert Dreamer Molten Metal Shadow Stick 15g
  31. TOM FORD: Tobacco Chocolat Eau De Parfum 30mlTOM FORD: Tobacco Chocolat Eau De Parfum 30ml
  32. TATCHA

    Moisturising Trio Dewy Glow Set Worth £119

    1. Price:$116.00
    Exclusive to Selfridges
    TATCHA: Moisturising Trio Dewy Glow Set Worth £119TATCHA: Moisturising Trio Dewy Glow Set Worth £119
  33. NISHANE: Thorns Become Roses Extrait de Parfum 50mlNISHANE: Thorns Become Roses Extrait de Parfum 50ml
  34. KAYALI: Yum Marshmallow Lip Balm 15gKAYALI: Yum Marshmallow Lip Balm 15g
  35. LANCOME: La Vie Est Belle Elixir Cherry Eau de Parfum 100mlLANCOME: La Vie Est Belle Elixir Cherry Eau de Parfum 100ml
  36. KYLIE BY KYLIE JENNER

    Mood Stones Cashmere Muse Eau De Parfum 50ml

    1. Price:$58.00
    KYLIE BY KYLIE JENNER: Mood Stones Cashmere Muse Eau De Parfum 50mlKYLIE BY KYLIE JENNER: Mood Stones Cashmere Muse Eau De Parfum 50ml
  37. DIOR: Miss Dior Eau de Parfum 150mlDIOR: Miss Dior Eau de Parfum 150ml
  38. LA BONNE BROSSE

    N.03 Essential Softness Small Hair Brush

    1. Price:$119.00
    LA BONNE BROSSE: N.03 Essential Softness Small Hair BrushLA BONNE BROSSE: N.03 Essential Softness Small Hair Brush
  39. BURBERRY: Goddess Intense Amber Vanilla Eau de Parfum 100mlBURBERRY: Goddess Intense Amber Vanilla Eau de Parfum 100ml
  40. ANASTASIA BEVERLY HILLS

    Frozen & Fuller-Looking Brow Duo

    1. Price:$36.50
    3 Colours
    ANASTASIA BEVERLY HILLS: Frozen & Fuller-Looking Brow DuoANASTASIA BEVERLY HILLS: Frozen & Fuller-Looking Brow Duo
  41. YVES SAINT LAURENT

    Black Opium Pink Glaze Eau De Parfum 50ml

    1. Price:$130.00
    YVES SAINT LAURENT: Black Opium Pink Glaze Eau De Parfum 50mlYVES SAINT LAURENT: Black Opium Pink Glaze Eau De Parfum 50ml
  42. SISLEY: Sisleÿa Marie-Victoire de Bascher Gift Set Worth £621.50SISLEY: Sisleÿa Marie-Victoire de Bascher Gift Set Worth £621.50
  43. MZ SKIN: Bio-Placenta Hydrogel Eye Mask Set of FiveMZ SKIN: Bio-Placenta Hydrogel Eye Mask Set of Five
  44. DIOR: Rouge Dior On Stage Shine Lipstick 2.2gDIOR: Rouge Dior On Stage Shine Lipstick 2.2g
  45. LA MER: Moisturising Soft Cream Hydration Gift Set Worth £400LA MER: Moisturising Soft Cream Hydration Gift Set Worth £400
  46. AMOUAGE

    Oud Ulya Perfume Oil 12ml

    1. Price:$570.00
    AMOUAGE: Oud Ulya Perfume Oil 12mlAMOUAGE: Oud Ulya Perfume Oil 12ml
  47. BIODANCE: Collagen Peptide Jelly Serum Mist 50mlBIODANCE: Collagen Peptide Jelly Serum Mist 50ml
  48. GUERLAIN

    Orchidée Impériale The Longevity Concentrate 30ml

    1. Price:$560.00
    Gift with purchase
    GUERLAIN: Orchidée Impériale The Longevity Concentrate 30mlGUERLAIN: Orchidée Impériale The Longevity Concentrate 30ml
  49. PRADA: Paradoxe Sweet Chemistry Eau de Parfum 90mlPRADA: Paradoxe Sweet Chemistry Eau de Parfum 90ml
  50. LA MER

    Day & Night Skincare Routine Gift Set Worth £355

    1. Price:$360.00
    Gift set saving
    LA MER: Day & Night Skincare Routine Gift Set Worth £355LA MER: Day & Night Skincare Routine Gift Set Worth £355
  51. LA MER

    The Concentrate 30ml

    1. Price:$460.00
    LA MER: The Concentrate 30mlLA MER: The Concentrate 30ml
  52. AMOUAGE

    Santal Sohar Perfume Oil 12ml

    1. Price:$540.00
    AMOUAGE: Santal Sohar Perfume Oil 12mlAMOUAGE: Santal Sohar Perfume Oil 12ml
  53. AMOUAGE

    Leather Sadah Perfume Oil 12ml

    1. Price:$540.00
    AMOUAGE: Leather Sadah Perfume Oil 12mlAMOUAGE: Leather Sadah Perfume Oil 12ml
  54. AMOUAGE

    Rose Aqor Perfume Oil 12ml

    1. Price:$540.00
    AMOUAGE: Rose Aqor Perfume Oil 12mlAMOUAGE: Rose Aqor Perfume Oil 12ml
  55. VALENTINO BEAUTY

    Valentino Anatomy Of Dreams Rêve A Trois Eau De Parfum 30ml

    1. Price:$158.00
    Exclusive to Selfridges
    VALENTINO BEAUTY: Valentino Anatomy Of Dreams Rêve A Trois Eau De Parfum 30mlVALENTINO BEAUTY: Valentino Anatomy Of Dreams Rêve A Trois Eau De Parfum 30ml
  56. BIODANCE: Caviar PDRN Jelly Serum Mist 50mlBIODANCE: Caviar PDRN Jelly Serum Mist 50ml
  57. SOL DE JANEIRO: Cheirosa 59 Milky Leave-In Conditioner 60mlSOL DE JANEIRO: Cheirosa 59 Milky Leave-In Conditioner 60ml
  58. THE INKEY LIST

    Bioactive Ceramide Eye Cream 18ml

    1. Price:$18.50
    THE INKEY LIST: Bioactive Ceramide Eye Cream 18mlTHE INKEY LIST: Bioactive Ceramide Eye Cream 18ml
  59. MAISON FRANCIS KURKDJIAN

    Gold Scented Body Oil 70ml

    1. Price:$115.00
    Gift with purchase
    MAISON FRANCIS KURKDJIAN: Gold Scented Body Oil 70mlMAISON FRANCIS KURKDJIAN: Gold Scented Body Oil 70ml
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