Dreamed up by musician-turned-designer Pharrell Williams,
ICECREAM is a cult streetwear brand that's defined by sweet imagery – though the tri-colour graphics that adorn the back legs of these rigid, raw-denim jeans are rather more abstract. That is until you look more closely, and you see the tasty Cones and Bones embroidery at the pocket. Oh, and there's also a cone at the back belt loop, too. Perhaps they're more inspired by the cold stuff that we first thought?
- ICECREAM denim jeans
- 100% cotton
- Exposed button and concealed zip-fly fastening at front
- Regular fit, mid-rise, straight leg, structured waistband, belt loops, five pockets, brand embroidery at front, brand tab at back, contrast print at back, contrast stitching, branded silver-toned hardware
- Machine wash cold
- Size UK 32: rise 12in / 31cm, inside leg 32in / 82cm, leg openings 20in / 51cm
- Model is 6ft 2in/1.88m and wears a size UK 32
- Midweight, non-stretch