BOY LONDON

Distorted logo cotton-jersey sweatshirt

Even when it's warped and contorted, BOY London must have one of the most recognisable logos on the UK streetwear scene. Known for its slew of celebrity endorsements and a brand history that's intertwined with youth movements and rebellion, BOY has always been about distorting the norm, just like it's done with the twisted logo detail on this sweat. With its dropped shoulders and relaxed cut, non-conformity has never been so comfy.

• BOY London cotton-jersey sweatshirt


• 100% cotton


• Pulls on


• Relaxed fit, crewneck, dropped shoulder, long sleeves, contrast brand embroidery at front, ribbed trims


• Machine wash mild


• Model is 6ft 2in/1.88m and wears a size medium


• Midweight, slight stretch