Helmut Lang is the original contrarian (cut-outs and bondage straps? All the NYC label's doing – in the '80s, no less), so it's not surprising for it to take a tongue-in-cheek approach to logomania, too. Simple branding won't do, which is why this hoody is printed with "Impress your parents, wear Helmut Lang" at the back. While we're making no guarantees (unless mum and dad happen to be fashion historians), it does look good thrown over technical trousers
- Helmut Lang cotton-jersey hoody
- 100% cotton; rib 95% cotton, 5% elastane
- Slips on
- Drawstring hood, silver-toned eyelets, long sleeves, one kangaroo pocket at front, relaxed-fit, all-over branding and text print, ribbed trims
- Machine wash cold
- Made in Portugal
- True to size
- Size small: length 27in / 69cm
- Model is 5ft 10in/1.78m and wears a size small
- Midweight, slight stretch