It’s safe to say that no one’s doing it quite like Pangaia. It’s the loungewear label that’s been on everyone’s lips this past year (with its gender-neutral pieces the undisputed go-to for smart-casual lockdown dressing), yet there’s far more to their relaxed joggers-and-sweatshirt combos than meets the eye. Everything Pangaia designs and creates is firmly rooted in planet-friendly, problem-solving science, with a commitment to designing a better future – which makes it an excellent addition to our Project Earth line-up of more sustainable brands, as well as our Corner Shop space at Selfridges London this month. The takeover at Selfridges London is the first physical Pangaia store, ever: a place to discover the exclusive collection and explore the earth-conscious alchemy behind it.
“Our material philosophy for the company is ‘high-tech naturalism’,” explains Pangaia’s Chief Innovation Officer Dr Amanda Parkes. “This means taking where nature and agricultural waste are abundant, and using technology, biotech and nanotech processes to augment and facilitate a different function.” The materials developed by Pangaia – from FLWRDWN™ (a down alternative to feathers created from wildflowers) to C-FIBER™ (a water-saving and biodegradable material developed from eucalyptus pulp and seaweed) – are lessons in pioneering material technology, helping to avoid unnecessary and harmful landfill waste and vastly reducing the environmental impact all too familiar with fashion production.