How did Bel-Air Athletics come about, and what is the most important thing you wanted to accomplish from the get-go?
Bel-Air Athletics was created out of love for the idea of the come-up, for anybody and everybody that could relate to stepping into new environments, new challenges, new spaces and making them your own. The most important thing for us as a brand has always been putting your own individual spin on style and what it means to put your own flavour into fashion. We also wanted to make sure that the brand reflects our ethos of supporting communities and helping to inspire on an individual level. Then, Bel-Air Athletics was born.
How would you describe the collection – what inspired it, and what are some of your favourite pieces?
The collection was inspired by the idea of bringing colour, personality, and a sort of vintage flair into the athleisure space. We wanted everyone to be able to speak loud with their clothes, but also feel comfortable in classic pieces. You see a lot of subtle yet bold logo hits, transitions from solid colours to iconic patterns. The vintage-inspired track jackets and the printed blazer lined with the Paisley print are definitely a couple of my favourite pieces. We had to get the Paisley in there!
What does great style mean to you? Has your idea of what style means changed over the years?
Great style to me, means being the best you in the clothes you wear. Whether you like loud colours, big logos or simple pieces, style is about putting your own spin on things that make you feel your best self. It’s great to see styles and fashions constantly evolving, while still taking hints and pieces from trends in earlier years. Style changes as people change. As I’ve grown a bit older, I find myself looking for elevated basics made from materials that are durable and long lasting. Style is always defined by what speaks the best to your personality.
An integral part of the Bel-Air Athletics ethos is the idea of supporting your community and uplifting others. Tell us why that is.
One of the biggest themes of the brand is never forgetting where you come from, which means acknowledging, celebrating, and impacting the communities and people within them that made us who we are. We are nothing without the support of our customers who see themselves within our brand and our pieces, and the villages that taught us to be who we are— so giving them the same love and support that they give us helps us to let people know that Bel-Air Athletics is a brand for them and everyone. Supporting local communities and uplifting others is something that we have strived for in everything we do, and Bel-Air Athletics is no exception.
How does it feel to be launching Bel-Air Athletics at Selfridges?
Selfridges is one of the most iconic stores in the entire world, recognised not just in the UK but globally. The entire Bel-Air team is thrilled to grow our global imprint and continue to tell our story worldwide, and there’s no better place to do that than within Selfridges stores. We are very excited to share this bold new collection with fans and Selfridges customers.