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MEET OUR NEW STYLE ICONS

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Discover the latest fashion and beauty for enjoying the great outdoors, as modelled by our legendary cast…

Words: Thea Bichard. Animations: Sucuk Und Bratwurst

While we’ve been exploring our Good Nature theme – getting into earth-conscious activities, nature-inspired fragrance and our Great Outdoors Edit – we’ve become a little bit obsessed with one particular outdoorsy character: the garden gnome. So, when it came to showcasing the latest and greatest fashion and beauty at Selfridges, we teamed up with one of our Good Nature collaborators, 3-D animation studio Sucuk Und Bratwurst, to bring together a campaign cast like no other…

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The face (and torso) of our campaign, Gary sports a pair of this season’s standout men’s sunglasses – Gentle Monster’s angular lenses.

(Editor’s note: all pointy hats models’ own.)

GENTLE MONSTER – sunglasses /
BOTTEGA VENETA – shirt
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Kitt pairs her supermodel stare with the latest sunglasses from the likes of Tiffany & Co., Bottega Veneta, Miu Miu and BVLGARI. 

Sunglasses: Miu Miu, BVLGARI, Bottega Veneta, Tiffany & Co., Gentle Monster (coming soon)  / JUNYA WATANABE – jacket (coming soon)/ VALENTINO – shirt (coming soon)
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Mila always keeps an eye on the latest beauty by Byredo. As for her signature scent? The unmistakeable mix of cardamom, violet, ambrox and iris in Le Labo’s Santal 33.

TIFFANY & CO. – earrings, bracelet, charm bracelet (all available at Selfridges London) / Le Labo – fragrance / BYREDO – eyeshadow / Paco Rabanne – dress
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Max and Maya have landed squarely in the logofied world of Burberry kidswear.

BURBERRY – shirt, trousers, cross-body bag (coming soon), hat, T-shirt, skirt, shoulder bag
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Unlock legend status: Mila models Vivienne Westwood’s iconic accessories; Gigi is all about Givenchy by Matthew Williams.

VIVIENNE WESTWOOD – necklace and bag (both coming soon) / PANGAIA sweatshirt, shorts / GIVENCHY jacket (coming soon), trousers (coming soon), bag, necklace
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Leon explores Virgil Abloh’s latest offering of
outdoor-ready style at Off-White.

OFF-WHITE C/O VIRGIL ABLOH – hat, jacket (coming soon), jogging bottoms / HOT FUTURES – sunglasses (coming soon)
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There’s no right or wrong way to wear your MAC make-up – these pigments are perfect for experimenting.

MAC – eyeshadow palette / WALTER VAN BEIRENDONCK – hoody / HERON PRESTON – jeans / 1/OFF – T-shirt, jeans / LACK OF COLOR – hat
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KITH Treats is giving us soft-serve, sprinkles-on-top, side-of-cereal goodness. Shop KITH drops at Selfridges London.

KITH – available at Selfridges London 
/ CARHARTT WIP – bag, jacket
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Coming soon to Selfridges, Y2K icon Juicy Couture stages a comeback with a new generation of attention-grabbing looks.

MAC – eyeshadow / JUICY COUTURE – black bag, blue bag, hat (all coming soon) / WALTER VAN BEIRENDONCK – hoody / HERON PRESTON – jeans / 1/OFF – T-shirt, jeans

BLOOMING SOON:

The Garden Centre at Selfridges 

21 June

Gary the gnome (with help from our resident gardener) is busy sowing something special.

In the meantime, leaf through our Garden Centre events and book your spots...
Find out more