‘Defining the grey area between black and white as the colour Off-White’, Virgil Abloh has always been interested in the space in between, and his label has been a pioneer in streetwear’s transcendence of gender. He explains: “What I'm attempting to do is challenge notions of luxury, challenge notions of men's and women's clothes, and exploring these things to put them into one.” By refusing to take the traditions of tailoring and construction for granted, Abloh’s exaggerated silhouettes and fabrication mash-ups have garnered a huge fanbase, including the likes of Beyoncé, Karlie Kloss, Jay Z and Sofia Richie.
Signature look: Gender-neutral streetwear influenced by 1990s skate culture and 2000s hip-hop, punctuated with stark diagonal stripes.
Selfridges says: "Off-White is our number-one brand on the Menswear floor that is shopped by couples, who often buy the same item in different sizes. Women often shop on the Menswear floor as they prefer the more relaxed and oversized silhouette that's available." – Jack Cassidy, Selfridges' menswear buyer