How do you see the fashion landscape changing post COVID-19?
I really hope that one of the things the pandemic will bring us is our sense of values. For instance, our values around sustainability and social responsibility should be in sharp focus for all industries. Fashion is one of the most polluting industries in the world… The equivalent of one garbage truck of textiles is burned or landfilled every second, and for the first time in history we can truly measure the damage done by human activity. Our children and children’s children are going to be having geography lessons on this impact in years to come. We have seen, in such a short period of time, how incredible nature is and how she bounces back so quickly, so I really hope this causes a turning point. Time is up. Our house is on fire and we need to act.
What are your hopes for the future of Stella McCartney?
I would like for Stella McCartney to be a zero-impact brand, which we are getting towards. My personal goals are to lead by example – in order for that to happen, the core of it is design and how we communicate what we do and our message for the rest of the world.