Self Discoveries:

Our favourite things you don’t want to miss at Selfridges

Welcome to Self Discoveries – a round-up of our favourite happenings at Selfridges. From celebrating Oxfam’s ‘Second Hand September’ initiative with our very own pre-loved fashion pop-up at Selfridges London to hosting a series of inspirational online talks and in-store workshops as part of Project Earth, discover what’s happening here at Selfridges.

Bay Garnett x Oxfam pop-up at Selfridges London

To celebrate our commitment to championing pre-loved fashion, we’ve teamed up with Bay Garnett, Oxfam’s Senior Fashion Adviser and self-proclaimed Queen of Thrift, to launch an exclusive pop-up shop (open until 4 October) in the Atrium on 2 at Selfridges London. Celebrating Oxfam’s ‘Second Hand September’ initiative (with a campaign led by actress and screenwriter Michaela Coel, no less), this is a unique opportunity to shop one-of-a-kind finds – from dreamy 1970s dresses to heritage-label trench coats – alongside exclusive T-shirts designed by contemporary artist Fergus Purcell. Plus, all profits made from the pop-up space will be donated to Oxfam.

Project Earth events across our four stores and on

Want to explore the future of sustainable beauty with expert Sali Hughes? Or find out what the future of retail is according to fashion consultant Aja Barber? What about how to change our shopping habits? As part of Project Earth (our commitment to designing a brighter future for retail), we’ve partnered with some of the most influential events forums and leading experts in the world of sustainability to host a series of inspirational online talks and fun in-store kids’ workshops to explore the questions and solutions.

London Calling Bar by Moët & Chandon at Selfridges London

Discover our brand-new London-themed concept store and Champagne bar by Moët & Chandon in our Beauty Workshop on G at Selfridges London. The space, which is designed to look like an iconic London telephone box, celebrates the city we call home with delicious cocktail recipes, and all your favourite Moët Champagnes, from classic to rosé. Also, make sure you explore the specially curated photography exhibition (showcasing some of London’s most iconic moments through history) and get some personalised gifts while you’re at it. 

Solutions Store at Selfridges London

Head to our Solutions Store on LG at Selfridges London to discover earth-conscious products that will help make your daily habits that bit kinder to the planet. From nifty kitchen gadgets to planet-friendly cleaning sprays, laundry detergents, plastic-free beauty products and much more, the space is fully stocked with all you need to give your routine the eco shake-up it needs – and introduce you to some fun new equipment, too.

INfarm fresh salads at Selfridges London 

Looking for the freshest salad you can imagine? Then head to our Foodhall on G at Selfridges London where Infarm, the indoor urban farming experts, have launched a hydroponic unit growing a range of fresh herbs and salads. From golden purslane to scarlet kale, Nero di Toscana kale, red-veined sorrel, red stem mizuna and mustards, all their produce is grown using 95% less water, 75% less fertiliser, no chemicals and 90% less transportation – pretty neat, we think. We can’t think of more greener greens…

Let’s change the way we shop