SELFRIDGES PROJECT EARTH

Project Earth, our bold sustainability strategy, sets out our vision to reinvent retail and change the way we shop and how we do business. Built on three themes – transitioning to more sustainable materials, exploring new business models and challenging mindsets – find out more about our sustainability commitments, shop our planet-conscious edits and read our inspiring interviews below.

EARTH-CONSCIOUS STYLE

Denim discoveries

Whether low-waisted or bootcut, find a more sustainble pair of jeans at the Denim Studio.

Shop now

REFILL

The gifts that keep on giving

Explore our edit of refillable beauty they’ll fall in love with again and again.

Shop now

SHOP & SELL PRE-LOVED, RENT & REPAIR WITH US

We’re exploring how to reinvent retail to help close the loop on waste

EXPLORE POSITIVE IDEAS

Discover quick-fire solutions for making your everyday more sustainable, interviews with inspiring changemakers and more with the latest editorial stories from Project Earth.

DISCOVER OUR SUSTAINABILITY JOURNEY

The past, present and future of sustainability at Selfridges.

SHOP PROJECT EARTH