What inspired
Acne Studios’ founder Jonny Johansson to create the label’s deadpan mascot? The quintessential Swede. Portrayed with two dots for eyes and a straight line for its mouth, the neutral expression represents an emotion that exists somewhere between happiness and sadness – dubbed lagom in Swedish. An instant hit with the brand’s followers, the motif is sprinkled throughout the designer’s collections and can even be spotted on the chest of this soft cotton T-shirt from the kids line-up. This time, it’s playfully reimagined in a colourful tie-dye print, just like the rest of the silhouette.
- Acne Studios cotton-jersey T-shirt
- 100% cotton
- Pulls on
- Regular fit, crewneck, short sleeves, brand appliqué at front, all-over tie dye print
- Machine wash cold
- Made in Portugal
- Lightweight, non-stretch
- Available in: 3-10 years