No stranger to subversion itself, Japanese toymaker
Be@rbrick collaborates with the ultra-cool Manhattan-based clothing line
Alife for a subtle rework of its iconic figurines. The New York brand is known for its heavy branding and its logo sits centrally on the chest of both the 100% and 400% versions of the bear silhouette, while the usual glossy finish is replaced by a soft velvet coating.
<li>Be@rbrick velvet-covered figures
<li>Set of two
<li>Alife print
<li>Plastic with velvet finish
<li>100%: 7cm
<li>400%: 27.5cm
<li>Ages 15+