Lucas Nicholson headed up
Novel Mart during the first lockdown with a line of novelty merch that nostalgically celebrated everything the world was missing IRL – of course, it quickly went viral. An ode to the Italian cocktail, this baseball cap is playfully embroidered with the word ‘Negroni’ across the front. The best bit? The brand’s innovative on-demand production method means waste is reduced to almost 0%.
- Novel Mart cotton-twill baseball cap
- 100% cotton
- Buckle fastening
- Embroidered text at front, embroidered branding at side, all-over twill texture, curved brim
- Hand wash