There’s been a proliferation in a ‘busy’ digital aesthetic. What do you think this is in response to?
Natasha: I think it’s in response to the bombardment of information we receive daily, now more than ever before. Apparently, our brains are loaded with the equivalent of 32GB of data a day, which is just insane. It’s just our way of processing this; it’s the new aesthetic, the visual language of the digital world.
How do you see technological advances reshaping fashion over the next 10 years or so?
Natasha: Obviously we are living in an age of social media: people want to generate interesting content themselves, using their phones. I mean, look at how face filters have exploded in the past few months; it's only a matter of time before that tech moves to clothing in a mainstream way. That's kind of what we're doing but with mixed reality, rather than augmented reality.
What’s next for VSL?
Orsolya: Green world domination! Lol. We’re pushing forward with collaborations and working with brands, people and organisations that we can extend our custom concept to, and share a need to elevate and empower women in the spaces of tech and streetwear. We’re in a unique position of having so many layers to the company – we’re content creators, custom graphic makers, with a streetwear arm and a functioning app that can house a new way of seeing any physical product that’s green… there’s so much scope.