Welcome to your new local bike shop by Smartech at Selfridges London, complete with brilliant, state-of-the-art E-bikes, scooters, bicycles, plus high-performance activewear and accessories. As we continue to make more sustainable choices (and attempt to avoid public transport for the time being), there’s no time like the present to get on your bike.
Scroll on to find out more about our E-bikes, cycling wear and accessories, and discover our very own Selfridges-approved bicycle route that starts and ends at our Corner Shop.