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FIND OUT THE STORY BEHIND OUR EARTH-CONSCIOUS EDITS

At Selfridges, we’re committed to responsible sourcing so you have the power to make more sustainable choices. By working closely with our brand partners, we don’t just find the best sustainable products out there, we encourage our partners to create them. Shopping our Project Earth collections is just one small way you can make a difference too. Let’s change the way we shop.

LET’S CHANGE THE WAY WE SHOP

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ORGANIC

It’s estimated that 16% of all insecticides are used to grow cotton – more than any other single crop. Many of these insecticides are known to have adverse effects on human and environmental health and cotton is just one of many agricultural crops used in the clothes we wear, the beauty products we apply to our skin and the food we eat. By shopping products in our Organic edit, you’re helping support farming systems that are better for human and environmental health.

What can you do?

Choose items made using certified organic materials and ingredients.

Did you know?

You can help further reduce chemical pollution by opting for an eco-friendly washing detergent that breaks down naturally.
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REDUCING WASTE

It is estimated that around 600 million tonnes of products and materials enter the UK economy each year and only 115 million tonnes are recycled at the end of their life. Our Reducing Waste label offers an edit of refillables, alternatives to single-use plastic items and products which have been created by upcycling, recycling and regenerating waste into innovative new materials, components and ingredients.

What can you do?

- Purchase products made from recycled materials and ingredients
- Use refillable products – washing liquid to perfume, the options are out there
- Reduce your use of single-use plastic
By saying no to single-use items and choosing products made from recycled materials, you’re helping to preserve natural resources.

Did you know?

8 million tonnes of plastic are dumped in our oceans every year, and each day around 7 million coffee cups are thrown away in the UK.
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FOREST FRIENDLY

The palm oil in your moisturiser, the viscose in the lining of your jacket, the rubber in the sole of your shoe and the paper in your notebook; all these daily staples come from trees. Trees are a valuable part of our ecosystems, but ancient forests are being destroyed or cleared for industrial plantations (e.g. palm oil plantations). Our Forest Friendly edit helps you shop products that use materials derived from responsibly managed forests or that use palm oil alternatives.

What can you do?

- Check packaging, paper and timber products are made from certified, responsibly managed forests or recycled content
- Support fashion brands who have committed to the Canopy Style Pledge
- Buy food and beauty products that are palm-oil free (e.g. Selfridges Selection) or contain certified sustainable palm oil

Did you know?

1 in 4 people globally are dependent on forests for their livelihoods and trees produce 28% of the oxygen we breathe.
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RESPONSIBLE LEATHER

Wearing skins to cover our skin has been part of our culture since we were hunter-gatherers. Today we manufacture about 2.4 billion square metres of leather each year to make bags, shoes, belts, jackets, furniture and a multitude of other products; it's safe to say we love leather but this long-standing love affair has long-standing impacts on our planet.

What can you do?

- Look out for brands who are members of the Leather Working Group
- Look out for products made using recycled or upcycled leather

Did you know?

Tanneries are a major contributor to water pollution; the Buriganga River in Bangladesh has been known to turn black from the toxic chemicals including those released by the tanning industry. Responsible leather uses less water, fewer chemicals and overall reduces the environmental impact of leather tanning.
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CLOSING THE LOOP

Some say one man’s trash is another man’s treasure, and we couldn’t agree more. It’s estimated that in the UK we consume over one million tonnes of clothing every year, with 11 million items being sent to landfill every week. Our Closing the Loop edit includes pre-loved and rentable products helping us to give beautiful things a longer life and letting you reinvent your style guilt free!

What can you do?

By shopping second-hand, vintage and rented products, you can help to give products a longer life and contribute towards creating a circular economy.

Did you know?

Extending the active life of clothes by an extra nine months would reduce carbon, water and waste footprints by around 20–30% each.
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VEGAN

The number of vegans in the UK quadrupled between 2014 and 2018, driven by a growing awareness of animal welfare issues and the impact of industrial agriculture on the environment. Animal-derived ingredients are widely used in beauty, food and fashion products so our Vegan edit allows you to easily navigate your way to vegan-friendly products.

What can you do?

Support brands that avoid all animal-derived ingredients and products that are certified Vegan.

Did you know?

According to the latest research by the Vegan Society (2019), there are an estimated 600,000 vegans in Great Britain… and counting!
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CRUELTY FREE

Animal testing has been widely used in the past to evaluate the safety of cosmetic ingredients and products but there are now many alternative methods to ensure product safety and thousands of ingredients already deemed safe to use. Cosmetics tested on animals have been banned in the European Union since 2013; a significant step forward but not always a complete guarantee that the ingredients included in the product are no longer tested on animals elsewhere in the world or to meet the requirements of other regulations. That’s why we have created this edit, so you can be confident your beauty and home products are approved by the globally-recognised gold standard for cruelty free.

What can you do?

Shop our edit and look out for products from companies that have been approved as cruelty free.

Did you know?

Over 1,500 companies globally are approved cruelty free with the Leaping Bunny – plenty to choose from!
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BRITISH MAKERS

Since its heyday the British textile industry has faced a steep decline, meaning a loss of traditional skills and jobs. Wool fleeces now command such a low price that some farmers resort to burning or burying them. Our British Makers edit includes brands that manufacture their products in the UK, helping to support local businesses and communities.

What can you do?

Look out for brands that have committed to making the majority of their products in the UK, celebrating the materials and skills that are locally available.

Did you know?

Between 1979 and 2013 the number of jobs in the British textile industry fell by 90%
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SAVING WATER

Around 783 million people have no access to clean drinking water, yet an average pair of jeans is created with enough water to sustain a family of four for a month. Our Saving Water edit includes products that are made to ensure our most precious resource is being treated with the respect it deserves. By shopping from our edit, you’re helping to reduce pollution and excessive water usage in the fashion production process.

What can you do?

Invest in brands that implement innovative practices and processes, helping to turn the tide on wasteful water consumption and water pollution.

Did you know?

It can take up to 4,000 litres of water to produce the average pair of jeans – that’s enough water to fill 50 average-sized bath tubs.
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SUPPORTING COMMUNITIES

Many people are involved in the cultivation and creation of the products that we consume in our daily lives. The question is: would we want to share the lives of those who grew the cotton to make our T-shirts or mined the gold to make our jewellery? Our Supporting Communities edit includes products created with fair trade principles at the heart of the production process, ensuring fair working conditions, pay and more.

What can you do?

- Look for products certified by the Fairtrade Foundation
- Look for products which are made by manufacturers and artisan groups who adhere to the World Fair Trade Organisation standard

Did you know?

There are over 1.71 million farmers and workers in 1,599 producer organisations across the Fairtrade system.
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BRIGHT NEW THINGS

Our Bright New Things initiative supports emerging creative talents who put sustainable innovation at the heart of everything they do. Looking for the most exciting names in sustainable fashion, beauty, homeware design and more? Then meet our Bright New Things.

What can you do?

Spread the word! Support emerging brands who pioneer sustainable design by sharing their stories, helping to inspire a more sustainable (and oh-so-stylish) future.

Did you know?

Our consumption of natural resources is increasing at an alarming rate, tripling in the last 40 years. However, the Bright New Things show that considered creation and conscious consumption is possible, so let’s support them on this journey and inspire others.
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