Laid-back fashion gets a Danish design do-over with ROTATE Sunday. From women's logo sweatshirts to branded caps and cosy hoodies, you can expect bold block tones and soft cotton fabrics from the collection. Whether you're indulging in some R&R or working up a sweat, our range will keep you comfortable and colourful. 

The parent label, ROTATE Birger Christensen, was founded in 2018 by influencers Thora Valdimars and Jeanette Friis Madsen in collaboration with the Copenhagen-based concept store that gives its name to the brand. After its first range of Danish women's fashion caused a viral sensation, the line expanded to include luxury loungewear in 2021 and ROTATE Sunday burst onto our virtual shelves. Relaxed fits and oversized cuts characterise the collection, allowing easy movement and breathability on the go. You'll see subtle embellishments too, from embroidered motifs to cosy ribbing and exposed zips adding dashes of detail across our picks.

Pull on a pair of ROTATE Sunday leggings with an oversized sweatshirt next time you're hitting the gym. For outdoor workouts, we're layering up with a snug beanie hat and lightweight padded coat to lock in heat on chilly days. Feeling the heat? High rise shorts and zip-up cropped tops help you to stay cool in balmy climes.

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