Gucci's childrenswear focuses so much on branding that we’ve started playing a game of ‘count the logos’ — on this sweatshirt we’ve found the label’s lettering, the instantly recognisable two-tone stripe, and the inverted GG insignia, all stamped on the chest. Other than that, it’s made from cotton to keep them comfortable and warm. But seriously, it’s all about the branding.
<li>Gucci cotton sweatshirt
<li>Slips on
<li>Long sleeves, ribbed hems, crew neck, branded
<li>Hand wash
<li>Made in Italy
<li>4-10 years