Milk Makeup

Our selection of Milk Makeup offers cool-as-ice-cream beauty products made entirely from vegan and cruelty-free ingredients. The label's foundations, blur sticks and mascaras exude a bold and playful attitude, designed to enhance your natural glow and accentuate your individual look. From nourishing moisturisers to brightening serums, our virtual cosmetics bag is bursting with options for you to try.

The brand was founded in 2016 out of Milk Studios, a creative hub in downtown New York City with a focus on community and self-expression. It's an ethos that's integral to the company, and evident in Milk Makeup's easy-to-use vegan products that are targeted at a range of skin tones and types. We're talking lightweight concealer available in over twenty different shades and hydrating solutions harnessing the power of plant-based elements such as green tea, sage and watermelon. You'll spot our Project Earth Vegan banner across the collection, labelling Milk Makeup's Vegan Society-approved formulations.

Start your morning regime with a gentle cleanser to leave your skin fresh for the day ahead. Next, apply a smooth primer to moisturise your face and lock down your cosmetics. Add a coat of lash-conditioning mascara and a dash of lip and cheek tint (or a hint of bronzer) to bring colour to your complexion for a naturally illuminated and contoured effect.