8 WAYS TO DO PROJECT EARTH 

Image: courtesy of Goldfinger

Planet-friendly food starts with the right tools, so we’re hurrying over to our Project Earth Home & Tech edit to pick up an elegant Goldfinger chopping board. With their sleek design, you’d never guess that the wood used to make their pieces was sourced from repurposed timber offcuts. Their monthly charitable initiative, People's Kitchen, also cooks and delivers meals to vulnerable residents in the local community, and their Goldfinger Academy trains marginalised young people in the art of woodworking. 

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So why not be something plant-based? In the Foodhall on G at Selfridges London you’ll find Juici Jerk, the brainchild of two brothers bringing the flavours of their West Indian heritage to London’s food scene. Drenched in delicious Jerk sauce and replete with beans, slaw and fried plantain, the jackfruit bowl, bagel and tempeh wrap are a meat-free Monday hit. For a more formal occasion, make a reservation at Adesse on Level 2, a fine dining restaurant founded by Matthew Kennedy specialising in artfully plated vegan meals.  

Make a reservation at Adesse

Plan your visit

26 August was female equality day, so we’re calling out one of our favourite labels in the Project Earth assortment - Bethany Williams. The London-based designer is known for using deadstock fabrics and sustainable materials to create her unisex clothes, and her supply chain includes the “Making For Change” production unit in London, which employs and retrains formerly incarcerated women. The creative workshops she runs with The Magpie Project, an East London organisation caring for homeless women and children, also formed the inspiration for her SS22 collection.

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Early September is a popular time for birthdays, which means you probably know at least one Virgo in need of a gift. As the natural yet pragmatic sign, why not give them something from our Project Earth edit? Virgos are notoriously hard-working and perfectionist, so perhaps a soothing candle and a bottle of organic wine might help them unwind. Even better, bring them to your local Selfridges store on 9 September where we’ll be throwing a party to celebrate the launch of Selfridges Celebrates: Birthdays. 

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Speaking of birthdays, your birthday suit is the most planet-friendly outfit of all, so why not give it a boost with some vegan, cruelty-free and organic skincare? If you’re contemplating how to make your lifestyle more circular, then it’s common knowledge that the most inspired ideas arrive in the shower. Whilst you’re in there, try a refillable shampoo from Kiehl’s or Aveda to put you in the Project Earth headspace. To finish the look, add a swipe of Hermes' refillable lipstick to complement your Jacquemus rental. 

Shop Project Earth beauty