Selfridges Meets: Pat McGrath

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Bringing PAT McGRATH LABS home to the country that inspires so much of my imagery and products is absolutely thrilling. Selfridges is where some of the most innovative and evocative brands come together for an amazing retail experience. To join some of the iconic brands that have made their mark in this great place is magical. 

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The opportunity to work with such a maaaaajor cast, including Michael Clark and Neneh Cherry, to create iconic imagery and celebrate my love of colour.

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Selfridges is unlike any other department store in the world – a great innovator and champion of fashion designers, beauty pioneers and artistic provocateurs everywhere. As someone who loves shopping, I am so excited about the campaign arriving at Selfridges and the opportunity to debut PAT McGRATH LABS.

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There are so many incredible women who inspire me every day – from CEOs and founders to fashion icons like Amber Valletta, Donatella Versace and Karen Elson who have inspired my MatteTrance and LuxeTrance lipsticks. Any woman or man who chooses to 'Use Without Caution' and live their beauty fantasy to its fullest inspires me. I am overwhelmed with gratitude for the legions of PAT McGRATH LABS supporters who are devoted to self-expression and artistry. They are the reason LABS exists.

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Gold – in all of its molten metallic brilliance. Ever since I launched PAT McGRATH LABS with Gold 001 in 2015, gold has been present throughout the brand, from the hallmarks of excellence [the brand’s icons] on our packaging to our products. Even in our newest launch, EYEdols Single Eye Shadow, there is a ‘GOLD STANDARD’! She is MAJOR!

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The glamour of an ‘80s London nightclub. Leigh Bowery, the Blitz Kids, the New Romantics – they expressed themselves with such wanton freedom, and a legendary disregard for rules. They are my icons, that is why so many of my products are an ode to the moment, from the brilliantly shimmering chrome shadows found in my Mothership I, II, and III palettes to the spectacularly iridescent PAT McGRATH LABS BlitzTrance lipsticks.

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Spas and handbags! They are a wonderful indulgence. For an everyday treat, I love stocking up on skincare, candles and beauty supplies.

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For the launch of PAT McGRATH LABS ‘Unlimited Edition’, we threw a party that went down in history as the best NYFW event of the past two decades – The Mothership Ball. We had New York City’s major Ballroom Houses, the most fabulous judges – including Cardi B, Naomi Campbell and the divine Gwendoline Christie – plus LEGENDARY DJ Mike Q on the ones and twos. I have been obsessed with his music ever since he first came on the scene, and I was so honoured that he DJ'd our launch. He has entered my upper echelon of DJs, which also includes DJ Fat Tony and The Martinez Brothers, who simultaneously transport Mother back to her fun-filled youth in London and an ever more fabulous future where I can dance ‘til dawn!