“For Selfridges Rental, we’ve created an edit of the most desirable items to fit today’s ever-evolving lifestyle,” says our Head of Womenswear Buying, Jeannie Lee. Think of the biggest and buzziest names in fashion right now (we’re talking JACQUEMUS, Area, Prada, KITH, BAPE…), then head straight for our edit. Curated by our expert buyers, these rental pieces are your planet- (and pocket-) friendly way to revel in the most extraordinary styles of the season. As model Charlotte Robinson puts it, “renting clothing feels like an amazing way to feel expensive but not actually spend the equivalent of this month’s rent on an outfit!” 

Prada down the pub, anyone? After that long year of loungewear, we’re all for bringing the fun to fashion. Selfridges Rental offers a whole new way to level up any scenario that involves, well, getting dressed – from bringing serious looks to your local, upstaging the bride or groom or out-doing everyone at that long-awaited reunion with the ultimate revenge dress. Perfect for those who are a bit of a commitment-phobe when it comes to trying out the latest looks, renting your wardrobe offers the chance to try out the styles you’ve been eyeing with no strings attached. 

 “Rental fashion is the perfect way to enjoy dressing up and flexing our personal style when we’re getting together with friends and family,” says Jack Cassidy, our Head of Menswear Buying. “For all the events and occasions that will be filling up the months ahead, you can try out something new, exciting or a bit adventurous every single time.” 

Aside from one-upping on labels and outdoing your friends at your next barbecue, rental is a gamechanger when it comes to supporting the planet. At Selfridges, we’re committed to reinventing retail, and this platform is one of the ways we’re creating new ways to shop that close the loop on waste. The lifespan of our clothes averages just 3.3 years, according to a WRAP study, which adds up to tonnes of garments languishing in landfill. By choosing to rent rather than buy that new-season T-shirt, you can still experiment endlessly with your style without creating any waste when you want to move on. Each piece becomes part of a circular fashion model and will enjoy a longer lifespan, while you won’t have to worry about magicking up any extra storage.