Meanwhile, fashion month, a long-feted timetable of buzzing catwalk shows across four capital cities, might soon be a thing of the past. Stockholm Fashion Council recently announced that they were cancelling their shows in order to focus on how they can support their homegrown designers’ latest work and trends in the most sustainable way possible. Could this ripple across the world in favour of a purely digital fashion showcase, via 360º recordings and even VR headsets (as seen at Central St Martins graduate Gerrit Jacob’s recent show)?
Back IRL, brands like Reformation and HappyxNature (both available at Selfridges, hint hint) are pointing to a future where sustainable production is a no-brainer and part and parcel of every business model. At Selfridges, we’re doing our bit with products (50% by 2022) that are better for people and the planet; phasing out the sale of exotic skins by 2020, and through supporting exciting new names in sustainability each season with our Bright New Things campaign.
Aside from digital-only collections and a sustainable-first ethos, we will also see our clothes (and the brands that create them) get much, much smarter. “I think a combination of AI and the internet will have a significant impact on the way retail operates,” says Alex. “Materials will become increasingly smart and connected, allowing clothing to be responsive to climate, mood and situation.” So, looking for some temperature-controlled space boots? We’ve heard Selfridges will have a great selection, just make sure you pop by in 100 years…