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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

318 results

318 results

  1. MATIERE PREMIERE

    Metal Lavender Eau de Parfum 50ml

    1. Price:¥36,500
    Exclusive to Selfridges
    MATIERE PREMIERE: Metal Lavender Eau de Parfum 50mlMATIERE PREMIERE: Metal Lavender Eau de Parfum 50ml
  2. THE WHITE COMPANY

    Primrose Hill Hydrating Wash 500ml

    1. Price:¥5,800
    THE WHITE COMPANY: Primrose Hill Hydrating Wash 500mlTHE WHITE COMPANY: Primrose Hill Hydrating Wash 500ml
  3. THAMEEN

    Constellation Diamond Extrait de Parfum 50ml

    1. Price:¥41,000
    Exclusive to Selfridges
    THAMEEN: Constellation Diamond Extrait de Parfum 50mlTHAMEEN: Constellation Diamond Extrait de Parfum 50ml
  4. MEMO PARIS

    Odéon Rosebud Eau de Parfum 75ml

    1. Price:¥50,500
    MEMO PARIS: Odéon Rosebud Eau de Parfum 75mlMEMO PARIS: Odéon Rosebud Eau de Parfum 75ml
  5. DIPTYQUE

    Eau Des Sens Hair Mist 30ml

    1. Price:¥13,600
    DIPTYQUE: Eau Des Sens Hair Mist 30mlDIPTYQUE: Eau Des Sens Hair Mist 30ml
  6. FLORIS

    Celest Eau de Parfum 100ml

    1. Price:¥43,000
    FLORIS: Celest Eau de Parfum 100mlFLORIS: Celest Eau de Parfum 100ml
  7. SMARTECH

    SKINVITY Infrared LED Mat

    1. Price:¥425,000
    SMARTECH: SKINVITY Infrared LED MatSMARTECH: SKINVITY Infrared LED Mat