Known as the godfather of denim, Adriano Goldschmied founded
AG Jeans with manufacturer Yul Ku in 2000. Cut from a lighter cotton-rich denim, the
Prima jeans are an easy-to-wear pair that you'll come to rely on. Sitting midway on the waist, the cigarette fit creates that streamlined silhouette that you want from your go-to style. Finished with fading and whiskering, they slip seamlessly into your wardrobe with a comfortable, lived-in look.
<li>AG denim jeans
<li>Exposed button and concealed zip-fly fastenings at front
<li>Mid-rise, skinny, belt loops, five pockets, two slip pockets at front, contrast stitching, faded wash and whiskering, silver-toned branded hardware, all-over twill texture, branded patch at back waistband, V-shaped yoke at back, two patch pockets at back, raw hem
<li>98% cotton, 2% polyurethane
<li>Machine wash
<li>True to size
<li>Size UK 26: rise 11in / 28.5cm, inside leg 26in / 66.5cm, leg opening 12in / 31cm
<li>Model is 5ft 10in / 1.78m and wears a size UK 26