Dreamt up on the King’s Road in the 70s,
BOY London quickly became the sartorial epicentre for everyone from punk rockers to New Romantics. Over 40 years later and the label is still going strong, showcased with pieces like the
Kings Road sweatshirt. Spun from pure cotton, this classic style is cut to a relaxed silhouette and fitted with dropped shoulders and a scoop neck, so as not to distract from the logo and original address printed across the front.
- BOY London cotton-jersey sweatshirt
- 100% cotton
- Slips on
- Scoop neck, dropped shoulders, long sleeves, branded text print at front, relaxed-fit, ribbed trims
- Machine wash cold
- Size small: length 27in / 70cm
- Model is 5ft 10in/1.78m and wears a size small
- Midweight, slight stretch